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Privacy Notice

Last updated: 30 April 2026

Avarrai Limited respects your privacy and is committed to protecting your personal data.

This Privacy Notice explains how we collect, use, store and protect personal data when you visit avarr.ai, contact us, submit an enquiry, engage with us, or interact with our content.

 

Who we are

Avarrai Limited is a company registered in England and Wales. Company number 16556164. Registered office: 124 City Road, London EC1V 2NX, United Kingdom.

Avarrai Limited is the controller of personal data collected through this website and through direct enquiries to us.

In this Privacy Notice, “Avarrai”, “we”, “us” and “our” means Avarrai Limited.

You can contact us by email at legal@avarr.ai

 

Personal data we collect

We may collect and process the following types of personal data:

  • Identity data: your name, job title, organisation and role.

  • Contact data: your email address, telephone number, organisation address or other contact details you provide.

  • Enquiry data: information you submit through our contact forms or provide in correspondence with us, including your area of interest and any message you send.

  • Business relationship data: information relating to discussions, meetings, potential partnerships, design partner conversations, investor enquiries or other business interactions.

  • Technical data: IP address, browser type and version, device information, time zone setting, operating system, platform and information about how you use this website.

  • Usage data: information about how visitors use this website, including pages viewed, links clicked and referring websites, where collected through analytics tools.

  • Marketing and communications data: your preferences in receiving communications from us and your communication preferences.

 

How we collect personal data

We may collect personal data when:

  • you use this website;

  • you submit a contact form;

  • you contact us by email, phone, LinkedIn or other channels;

  • you request information from us;

  • you discuss product collaboration, design partner opportunities, investment or partnerships with us;

  • you interact with our website, content or communications;

  • third parties introduce you to us or provide your details in a business context.

 

How we use personal data

We may use your personal data to:

  • respond to your enquiry;

  • communicate with you;

  • assess whether there is a relevant fit for a conversation, collaboration, partnership, design partner discussion or investment enquiry;

  • manage business relationships and records;

  • operate, maintain, improve and secure this website;

  • understand how this website is used;

  • send you relevant updates where permitted by law;

  • comply with legal, regulatory, tax, accounting and governance obligations;

  • protect our rights, business, systems and users.

 

Our lawful bases for processing

We process personal data only where we have a lawful basis to do so.

Depending on the circumstances, we may rely on:

  • Legitimate interests: to respond to business enquiries, develop business relationships, operate and improve our website, understand interest in Avarrai, maintain records, protect our business and communicate with relevant business contacts.

  • Consent: where you have actively opted in to receive marketing communications or where consent is required for non-essential cookies or similar technologies.

  • Contract or steps before entering into a contract: where processing is necessary to take steps at your request before entering into an agreement or to perform an agreement with you or your organisation.

  • Legal obligation: where processing is necessary to comply with applicable legal, regulatory, tax, accounting or governance obligations.

 

Marketing communications

We may send relevant business updates to professional contacts where permitted by law.

Where consent is required, we will ask for it. You can opt out of marketing communications at any time by using the unsubscribe link in our emails, where available, or by contacting us.

Opting out of marketing communications will not prevent us from sending non-marketing messages, such as replies to enquiries or communications relating to an existing business relationship.

 

Cookies and analytics

We may use cookies and similar technologies to operate this website, understand how it is used and improve user experience.

Some cookies are necessary for the website to function. Non-essential cookies, such as analytics or marketing cookies, will only be used where required consent has been obtained.

For more information, please see our Cookie Policy.

 

Who we share personal data with

We may share personal data with:

  • service providers who support our website, forms, hosting, analytics, email, CRM, communications, IT and security;

  • professional advisers, including lawyers, accountants, auditors, consultants and insurers;

  • technology and business partners where necessary for a relevant business discussion and where appropriate;

  • regulators, public authorities, courts, law enforcement agencies or other third parties where required by law or necessary to protect our rights;

  • prospective investors, acquirers, sellers or business partners in connection with investment, restructuring, sale, acquisition or similar corporate activity.

We do not sell personal data.


International transfers

Some service providers may process personal data outside the United Kingdom or European Economic Area.

Where personal data is transferred internationally, we will take steps designed to ensure that appropriate safeguards are in place, such as adequacy regulations or appropriate contractual protections, where required by data protection law.

 

How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including legal, regulatory, accounting, reporting and legitimate business purposes.

As a general guide:

  • contact form enquiries may be retained for up to 24 months after the last meaningful interaction;

  • business relationship records may be retained for as long as the relationship remains active and for a reasonable period afterwards;

  • marketing preference records may be retained for as long as needed to manage those preferences;

  • technical and analytics data may be retained according to the retention settings of the relevant tools;

  • records required for legal, tax, accounting or regulatory purposes may be retained for longer where required.

 

Security

We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. You should take care when sending information to us electronically.

 

Your rights

Depending on your location and the circumstances, you may have rights under data protection law, including the right to:

  • request access to your personal data;

  • request correction of inaccurate or incomplete personal data;

  • request erasure of your personal data;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • object to direct marketing;

  • request transfer of your personal data;

  • withdraw consent where processing is based on consent;

  • complain to a data protection authority.

To exercise your rights, contact us at legal@avarr.ai

We may need to request information to confirm your identity before responding to a rights request.

 

Complaints

We would appreciate the opportunity to address any privacy concerns directly. Please contact us first at legal@avarr.ai

You also have the right to complain to the UK Information Commissioner’s Office. 

ICO website: ico.org.uk

 

Changes to this Privacy Notice

We may update this Privacy Notice from time to time. The latest version will be posted on this website.

Please check this page periodically to ensure you understand how we handle personal data.